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Smart re-Building

Client:  ETB Holding LTD
Belgrade, Serbia
Surface: 40.000 sqm
Invited competition
Year: 2007.

An already won competition 10 years ago needed rethinking. SINESTEZIA made proposal to adapt the winning project, concept for the walls and to give programming options for the Tower. Rethinking concept is based on key elements of the project: Water Tower, Vertical Garden, and Interactive Tower. Proposal for additional elements on existing facade: wall animation, camouflage of neighborhoods walls, added logia/terrace on each apartment, opened corners. We thought that ceiling should become a communication tool an interesting and massive display space. The idea of bringing Serbian personalities was here part of architecture.

Design: Sinestezia
Principal in charge: 
Ana Zatezalo Schenk
Project Team: Cedomir Ristic